Hooray! Today, we are celebrating Earth Day and we're totally putting the spotlight on to our very lovely Adrienne, the talented and hardworking artisan behind our eco-friendly, sustainable baby & children brand named ReFluff! Read our short chit-chat with her about her passion, inspirations & creative process.
Initially ReFluff was a small hobby business that was created out of a personal need for sustainable products that l just couldn't find on the market. Most of our products were created at first for personal use or as gifts for ex: baby showers and one by one people started asking us to make those items for them and for their cafe's and stores. In a short period of time the demand for our products steadily increased and the time invested in the small hobby business had grown beyond a casual part time hobby. At that point in time l was working on a tv show in Toronto and suffered an on set injury that left me unable to continue with that occupation. It was if the universe came along and gave me a strong yet painful nudge to change paths. So l took all of my education and knowledge as a costume designer and started growing ReFluff from a smaller business to what you see today.
Very much inspired by the fusion of fun modern prints, premium fabric and functionality. I put myself in the shoes of the customer and think about how they need the product to look and feel and how best to achieve the balance between form and functionality.
That's true but we feel ours are slightly different because of the premium sustainable materials used, the handmade workmanship and the time and care that went into testing the products prior to them being introduced to the market. We took our time to make sure we created something that is durable and functions as designed.
The development process our products is where we get to be really creative and try numerous approaches to solving a problem. The challenging part for us is reducing the ideas down into something that is clean and streamlined to meet our minimal & Modern aesthetic without compromising on function. Often this process can take a quarter of a year if not more, so the other challenge is trying to be patient although we are really eager and enthusiastic to show our customers and retailers new products.
I started making things to address the problems my friends and customers who are mothers were expressing. My typical day is a bit longer than what most would expect ( 14-18 hours) and is filled with paperwork, emails, making orders, taking product photography, packing orders, hunting for sustainable textiles, going to meetings and meeting with fellow makers within the community.
We feel that Earth Day is a great opportunity to get outside and help clean up the world around us and plant flowers and seeds for the bees, butterflies and hummingbirds. This year as long as the weather allows, we will be spending a good portion of the day cleaning up litter along the local waterways, promoting other green programs and making our tiny urban garden bee friendly.
Photo Credits: @refluffs + @littleaandcompany
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